World-renowned as the cradle of humanism and Renaissance art, Florence’s popularity is historically linked to the late Middle Ages, when it became a European powerhouse thanks to the skill of its merchants and bankers. Its flourishing economy was boosted by the organization of professions into protected guilds and the political foresight of its ruling families.

During the 15th century, these powerful Florentine families and nobles became known for their generous patronage, a practice driven by a love of art and a desire for personal prestige. It was thanks to the protection of families like the Medici, particularly Cosimo the Elder and Lorenzo the Magnificent, that Florence could boast the works of the greatest Italian Renaissance artists, such as Brunelleschi, Vasari, Verrocchio, Botticelli, Michelangelo, and Leonardo da Vinci.

Walking through Florence’s historic center is like reliving a unique era of art and beauty, where human ingenuity took center stage in the expression of a culturally advanced society. Visiting the Brunelleschi Dome, Giotto’s Bell Tower, the Uffizi Gallery, and the Accademia Gallery is a tribute to the excellence of Italian art. Strolling along the Arno river and crossing the Ponte Vecchio, or enjoying the sunset view over the city from Piazzale Michelangelo, are just some of the must-do experiences in this dreamy and romantic city.